What and How I use my Social River

12 Sep

So are you managing several places across the interwebs? Have you have ever stopped to think how and why you use each paltform? Nope me either!  Well I should say I always understood my reasoning for joining, mainly curiosity.  In the back of my mind I have always understood what I want to post for each platform, but never stopped to write it all down, until now.  So in preparing for a presentation I have been asked to do for Minnesota American Marketing Association @mnama (thanks Aimee Cheek!) I figured get this out of my head and onto virtual paper…….


So below will explain the many social platforms I manage my strategy, content, connecting, and execution of my social strategy for professional and personal growth. Being across so many different communities and technologies it keeps fueling my curiosity, connecting, and improving passions!  Below is not all the places I have a profile, but the main ones I use on a hourly, daily, weekly, monthly basis, yes each platform has it own engagement cycle.

You usually can tell which one I am using on that hourly cycle!  Couple  main points I suggest for managing, engaging and networking is to always remember each social platform will have it’s own ways of communicating and engaging, always pick a home-base to send all new profiles to, for me this is my blog at http://keithprivette.com, and always be yourself.  Being yourself will be the most important and relevant strategy to deploy when managing your social platforms and properties.


Blogs:

This is my personal blog to expand ideas, “poke the tiger”, cross-pollinate verticals, make the connections between my skill set of being a senior business analyst and the social industry.  I have been using social technologies since 2004 and through that journey I have discovered some gaps that the technologies, processes, and people delivering within this industry.  Majority of the industry is delivered by technology companies or marketing, advertising, or digital agencies.
With these two distinct industries delivering for consumers and other businesses gaps in regards to analysis, design, and information management have occurred because I feel there are not enough true Business Analysts within these industries.  My blog will continue to show where connections can be made to benefit project delivery, problem solving process & technology, and rapid technology innovation.

The pulling tin blog is a journaling strategy for our family travels with our RV.  This site will have reviews of campgrounds, pictures of our trips, and general information about living the RV lifestyle.  With living a RV lifestyle comes with many many opportunities to speak about all things to do with the outdoors.  The Privette family loves being outdoors so many other things may show up about this.

This is a rapid one off ideas that do not fit the strategy or planning of the above two blogs.  Pictures, Emails to Social, Mini-Blog posts with pictures.  This is where I place all those one off ideas that pop into discussions or connections that fit the one off. This account publishes pictures to facebook, twitter, digg, picasa, flicker, delicious, tumblr.

keith privette social platform model

Keith Privette Social Hub Model


Social Platforms:

Personal\Professional\Non-Profit: This platform is the lowest barrier social platform management.  This platform allows you to follow just about anyone that has an account.  This account allows me to discover people, connect people, connect businesses, connect ideas, have fun, express my personality, post pictures, post links to information, promote others blog posts, promote others charity initiatives, promote people period, communicate with brands, promote business initiatives, twitter chats (see twitter chats below), and cross post to facebook and linkedin.  Only business stuff goes over to linkedin and only information that makes sense to the facebook community goes over.


Twitter Chats: Twitter chats are groups, organizations, or people that do weekly chats via a #hashtag.  Normally there are a couple of moderators.  Weekly topics, presenters, or questions.  These are great ways to meet new people, organizations, discussions, ideas, education\learnings and perspectives.  When I discover new #hashtag discussions I place a reoccurring appointment on my calendar with notification.   I also set up a column in my tweetdeck to keep track of the conversations in between weeks.  I also look for these conversations outside of my vertical or industry.  Helps expand your networking and perspectives.  Here are a list of the current twitter chats I track & get involved with: See #chats tab for more details
  • #blogchat - Sunday 8pm – 9pm CDT
  • #hcsm – Sunday 8pm – 9pm CDT
  • #stylechat – Sunday 9pm – 10pm CDT
  • #journchat - Monday 7pm – 10pm CDT
  • #mmchat - Monday 7pm – 8pm CDT
  • #jobhuntchat - Monday 9pm – 10pm CDT
  • #pr20chat - Tuesday 7pm – 8pm CDT
  • #techchat – Tuesday 7pm – 8pm CDT
  • #custserv – Tuesday 8pm – 9pm CDT
  • #nptalk – Wednesday 2pm – 3pm CDT
  • #imcchat – Wednesday 7pm – 8pm CDT
  • #fairchat – Wednesday 8pm – 9pm CDT
  • #b2bchat – Thursday 7pm – 8pm CDT
  • #hrhappyhour – Thursday 7pm – 8pm CDT
  • #u30pro – Thursday 8pm – 9pm CDT
  • #sdlcchat - TBD (run by me maybe)
  • #smtochat – TBD (run by me maybe)


Personal\Professional\Non-Profit: The second lowest barrier for connecting in my social platform management.  This platform has many cross over people and businesses from all my platforms.  I usually try establish a connection before sending out requests to be friends.  I manage the people that want to friend me also.  Post pictures, join fan pages, cross post with some twitter information, hooked my foursquare, posterous, gowalla accounts to faceboook.  I also help manage the strategy and execution of the Free Arts Minnesota fan page.

 

Professional\Non-Profit: This platform has a little more rules about who I connect with and the information I share on this platform.  I connect with people based on more of a  professional relationship.  I started on LinkedIn 2005.  In fact this was my first social platform, well I guess second I did have a geocities page, shhhh don’t tell anyone……I consider this pristine and have very deliberate about information shared and connected with.  Join groups, ask questions, have discussions in groups, look for connections, look for jobs, reconnect with people when their profile updates indicate a new job, recommendations


This is a comment tracking system for curating all the comments you leave on people’s blogs.  Now not all blogs have this application installed on their blog.  If they do I highly encourage using this.  It makes tracking your engagement on other people’s blogs trackable by you and them.  This application will also post your comments to twitter and facebook.  This displays your engagement publicly to strengthen your relationships with other people that blog and share their ideas.  Promoting others builds your social currency and networking.

Professional\Personal: This is my video platform.  I try and do anything to do with video through my YouTube channel.  I favorite videos, mobile uploads, subscriptions. I have my favorite video action connected to facebook and twitter.  I have choosen not hook all the other actions you can do through your channel to these other platforms. I typically like to manually send out my personal video information with a little more control.
Personal\Non-Profit:This is a location based platform.  This is to notify your connections where you are and what you have done at a certain location.  I have foursquare hooked into my facebook and twitter feeds.  This is the cross posting that sometimes people do not like, but it is an evolving social property producing platform and the rules are more unwritten and ever changing.  You acquire badges, discounts, tips, and maps & information of locations. For local businesses, this can be very affective to engage current, new and potential customers! Have fun!
Personal\Non-Profit:This is a location based platform.  This is to notify your connections where you are and what you have done at a certain location.  I have gowalla hooked into my facebook and twitter feeds.  This is the cross posting that sometimes people do not like, but it is an evolving social property producing platform and the rules are more unwritten and ever changing.  You acquire pins, discounts, passport, and trip information.  The trip information is the most interesting of them all this platform, especially for businesses! Have fun!


Professional\Personal: The is the application and account I have hooked up on my Sprint EVO.  It uploads to twitter, facebook, and youtube based on using the camcorder on my EVO.
Professional\Personal: Using the New Digg to manage all my social bookmarks.
Professional\Personal: I use StumbleUpon to promote my personal blog. I also bookmark articles to this if this is the only option for social bookmarking.  If Digg is available I will use that.
Professional\Personal:I use Picasa for managing all my photos via the web and desktop.  It is my picture repository on and offline.  I do have a flickr account for connecting with others and publish some of my photos via my Picasa account.  My Picasa account houses all the pictures I send out via my Posterous (crosspollinatingverticals.com) account.
Professional\Personal: This calendar platform allows me to display availability to allow people to connect and set appointments.  This also allows you to engage a group of people to find availability across several dates and times.  Been using this platform a lot for scheduling Social Media+Technology+Outdoors series.  This has proved to be a huge time saver and reply to all email strings in regards to availability to meet.
  • Google Calendar:
Professional\Personal: The calendar I use on my phone to manage all my appointments professional and personal.  I manage one calendar for both.  The source of my appointments is my work calendar, then outward from there.  This helps me avoid the dreaded double booking!
Professional\Personal: This is a community I am highly committed to in Minneapolis.  This is a monthly professional organization that brings together people within the social media communities. There are many opportunities to connect, share, learn, and find people, process and technologies.  There will be a topic I have been working with this community to produce a series on how Social Media+Technology+Outdoors are really increasing the way we connect as people and communities in the outdoors.
Personal:I make up t-shirts based on ideas and concepts.  This is just a fun little thing I do. I post them for sale, but have never had anyone purchase one yet, maybe someday……
Professional: This is my online resume.  This gives me the ability to allow people or companies to discover my work experience.  This platform provides companies the ability to download and view my resume on the internet.  It also allows me the ability to be notified who is reviewing this information based on email notifications and analytics this platform provides.
Professional\Personal: I have this account set up for faster sign up for events.  This platform I use for promoting the events I am going to locally or nationally.  Having this account set up makes for signing up fast and easy.  Many of the organizations you are associated with is using this ticketing platform for their events.  Other similar platforms are Meetup.com and TicketLeap.com. If you need to set up events and sell tickets I would highly encourage using these platforms.  You get the people involved to promote your events by signing up through the integrated social platforms to these websites.
Professional\Personal: This platform is rather new, but it easily distributes and notifies your connections of upcoming events or activities you will be doing.  Once people see you are going they can count themselves in also.  Helps events to get promoted even if it is not the event organizer.

 

Analytics:

  • Google Reader:
My Google Reader is used for managing all my RSS feeds and Google Alerts.  I use this as my repository of all the blogs I follow.  I try to keep up with all the information that is put through this channel, but this one is tough!  One strategy I have been implementing is monthly if I do not get through reading all the stuff I want, I mark all the blogs as read and start over.  The highlighted account names helps to notify that there are new posts.  Secondly, I have a one stop shop to read and scan all my Google Alerts I have set up.  I have Alerts set up for my name and all it’s forms. This helps me manage my social properties.  It is my manual identity checker!  The only person that is going to manage your social properties are you!  I highly encourage everyone jumping into social platform and property management to get these set up right away.
  • Google Analytics:
Track and monitor the traffic coming into and out of my social platforms.  This information helps me manage, course correct, and make connections to others on the internet to build relationships.  Here is an example of what I do when I see information that helps build relationships: “Hey @jeffnols just wanted to say thank you tcthursdayhappyhours.com is #2 site driving traffic to keithprivette.com in last 45 days!” If you like data you will love using this tool to help manage your social platforms, if you don’t this will help you like it!  You can really understand action reaction.  Data typically does not lie!
  • Google Alerts:
I have google alerts set up researching companies, people and topics.  This helps me discover new people, new perspectives and discussion topics.  I highly encourage people to get these setup for engaging and monitoring their social platforms and properties.
  • Gmail Accounts:
I have several emails accounts that I manage all my above accounts with.  I typically set up my notifications through each of these accounts to get notified of changes, connections, newsletters, and head off potential attacks and hacking.

 

Klout is free or paid tool for personal or business use that you can use to evaluate your social properties you have put on twitter.  Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.  Yes this is a twitter tool only.  This will help you to review how others see what type of information you are putting out into the social feed of twitter.  I typically review this information once a month to see what my monthly activities say about me and my engagement.

 

Grader.com is a suite of tools that helps you measure and analyze your marketing efforts.  This tool is owned and operated by Hubspot.com another great company and group of individuals helping to review, analyze, track, and educate businesses and people about the social landscapes.  I use twittergrader to not only track my progress but progress of others across the social landscapes.  You can discover local and national people using these tools as well.

 

Technology:

 

Web based multiple account management.  This technology platform provides access to all your accounts on any computer across the internet.  This also allows companies or organizations have multiple people manage a single account.  This platform lets users manage: accounts, pictures, url shortner, social bookmarking, and all comes with analytics.  The added benefit is Hootsuite is their mobile application for smartphones.  This is the application I use to maintain, engage and communicate within the twitter community.  One limitation is only allowing 10 columns per account.  Personally I use more columns to manage hashtag conversations.
  • Sprint HTC EVO:
My smartphone – LOVE IT! Having the right apps, access to accounts, and gps activated makes for on the move mobile computing and connecting it increases your chances to connecting and networking.
  • MacBook Pro 13.3:
My Laptop – LOVE IT! Yes I was a (Sony Vaio) PC, but I dumped a whole, yes a whole cup of coffee into my laptop.  For Christmas 2010 my lovely wife went out and bought me a MacBook Pro…whoa!
Thanks @carloseberhardt you gave me the title to this blog today!  Carlos’ tweet
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  • http://todaymade.com/blog Garrett Moon

    Well Keith, you are one connected dude. How do you find the time? It is always nice to see how people are using social, thanks for sharing.

  • http://keithprivette.com @keithprivette

    The time thing sometimes works me, but like we talked about on the podcast you ebb and flow through these platforms depending on what you want to do. I am constantly figuring out my integration in my head when I think of the content and where it should go. All seems to work out….at least that is what I keep telling myself!