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When Influence Happens
So I was reviewing my google analytics, yup bad boy livin on the edge! I was in there last week asking the ever present question “How are my blog posts doing across the intertubes?” One thing was glaringly obvious having someone ReTweet your blog post that has MAJOR influence on and offline will attract people to your site. Now I am not saying you blog to have people with high online influence ReTweet or Share your posts across the internet. What I am saying is if you are blogging you need to be plugged into the social dynamics of what happens online when this does happen!
So here is an example. I wrote a post about hiring a Business Analyst on the marketing team was blasphemy and it caught the attention of someone that is highly influential online and someone I highly respect. This post was done on July 2010 and based on the actions taken by this person remains high on my pageviews list. The reason I use this as an example, is because it is the only post that has been sent through the intertubes by someone with some major online influence:
Just to prove that this person has influence I screen grabbed this person’s Klout score:
The reason I wanted to make this post is to give people something to think about when putting their content, ideas, discussions and they choose to ignore, not be aware of or bad mouth the current set of measurement tools. Are these measurement tools the end all be all, No. Are they the most accurate, No. But you have to pay attention when actual results happen!
Was I happy that this post got picked up and RT’d, Shoosh Yeah! I would be lying if I said No, sorry I like the oxytocin, we all do (no not that one this one)! Has it resulted in the goal I had set out with when I started blogging (I still don’t consider myself a “blogger”) at this point no, but this has potentially helped, time will tell. So I suggest take a few minutes and review your google analytics and see what action correlated to your highest pageviews. A second suggestion is to use annotations to when you make blog posts, this makes for easier review later. You can also use it to leave some notes about actions that were taken that increased traffic tweets, RT’s, @replies, comments, status updates, etc.
Are you running a corporate blog within your online strategy? Turn the business folks loose into google analytics, seriously!!!!! They will be a huge asset in the analysis of online activity captured in your google analytics. Give the business folks the opportunity to play around with the results from the actions they are taking (hopefully you have the business folks helping you blog, not just your community manager or social media manager) and this will further show some non-financial activities lead to true financial activities like sales, customer retention, reduced attrition rates, customer development, cost reductions in spend, etc.
On a side note this blog post was picked up organically. I wrote it, tweeted it and it was read and RT’d by this person with no DM, email, or @reply to help out. To me this proves you put out good content, people will share without being asked or paid to do so.