What Social Media ROI looks like with Bona Bros
So many folks struggle with the concept of “How do you actually get ROI from all this stuff on the twitters?” Well I decided to show and explain how this looks like IRL (In Real Life). So this story starts about a 2 years ago. I have met many people, yes people not logos or brands, people. By meeting these people I get the opportunity to be introduced to the companies they work for and with. Through these people I get to know the brands, then decide whether I like the products and or services their company provides.
So the first story started when starts when I bought my 2004 Ford Excursion last year. I was looking for a reputable auto mechanic and like I normally do, sent out a tweet asking for recommendations and that is when Adria Richards recommended Bona Bros! I had known Adria via twitter for a about a year prior to this recommendation and highly respected Adria and her work so I entertained the recommendation. Adria did disclose she was currently working with Bona Bros with there website and social profiles (she still manages the technical side of their website). This strengthened the recommendation, because I know Adria is very particular about the Clients she does work for. So I brought my Excursion there for that complete service overhaul when you buy a new used vehicle.
I am so glad Adria recommended John, Matt, Jacque, and John Jr. of Bona Bros. These people are absolutely top notch with the service, repair recommendations, honesty, and all around human touch they apply to their business. This sold me on them for all my service needs for my Urban Assault Vehicle (#uav – now you know what this hashtag stands for).
During my 1st visit Matt indicated I may need a new ball joint in another 20-25,000 miles. This assessment was spot on and why I brought it back to them for the repair. Once again I was throughly impressed by the staff at Bona Bros about their attention to detail and explanations of some key repairs that will be upcoming. This latest visit to get the ball joint repaired Matt indicated I may want to have the u-joint repaired on the drive shaft, but it was up to me. Well let’s just say I did not listen which brings me to the series of tweets that happened while I was there the second time.
So this is what a simple request for a recommendation can turn into on social media channels. So I encourage all businesses in the social channels to be on the look out for these small opportunities to make big impressions for the ever coveted return on investment. Many of your customers are not all that impressed with your BIG marketing campaigns, but your customers do appreciate when your people help them on a small scale! This is the difference maker social can do for small and medium sized businesses to get above the noise.
This is the first of three posts I will be doing on what Social Media ROI looks like in the real world. The next two posts will be about Walser Auto Group and Warners Stellian. These are all based on real life engagements and purchases. In full disclosure nothing and I repeat nothing was done by these brands except having good business people and good businesses.
On a side note this interaction also included me encouraging Jacque Bona of all things to buy the book written by Olivier Blanchard called Social Media ROI, which I have not decided if that is irony or good business through social business channels…..