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The First Social Salsa: How relationships make dreams come true - Keith Privette Home / Community / The First Social Salsa: How relationships make dreams come true

The First Social Salsa: How relationships make dreams come true

Todd's Salsa

 

The other day I received an email from [ilink url=”http://twitter.com/audiencemachine”]Todd Tweedy[/ilink] of [ilink url=”http://www.audiencemachine.com”]Audience Machine[/ilink] that really warmed my heart (no I was not eating his salsa at the time, more on that further on). Finally a story about how you leverage personal relationships and the social interwebs to make an idea come to life.

Todd has been experimenting with perfecting his salsa reciepes and felt he was onto something that people would love to eat.  He brought some to a local [ilink url=”http://www.freshtart.net/”]Minnesota food blogger[/ilink] [ilink url=”https://twitter.com/freshtartsteph”]Stephanie Mayer[/ilink] and she convinced him to go for it.  So Todd did and leveraged every relationship on and offline to get his dream off the ground.  I will let the email speak for itself about how [ilink url=”http://www.wedge.coop/”]Todd got his dream on his first shelf at the Wedge Co-Op in Minneapolis[/ilink]

You can check out all the latest developments of this story at [ilink url=”https://www.facebook.com/toddssalsa”]Todd’s Salsa over on Facebook[/ilink], because I have a feeling it will be a long one. And speaking of Facebook he was just at their headquarters with his Salsa!

Happy Thursday!  

I hope you’re doing well.  I have some news to share…  I’m a Salsa Maker!

I started making three types of fresh refrigerated salsa that are available exclusively at The Wedge Co-op – www.wedge.coop – in Minneapolis, MN.

My salsa line is called Todd’s Salsa.  I use nine types of chiles to make a Fresh Roasted Tomatillo Salsa using two 40 pound cases of fresh tomatillos to make 1 case of my roasted tomatillo salsa, a classic red salsa with Roma tomatoes from a dedicated field that just grows premium Romas, and a Hot Roast Chile Salsa that is about 80% chiles.

Facebook will be my site’s my presence online => http://www.facebook.com/toddssalsa  I hope you’ll give my page some LIKE love and post a message on my wall.

What makes my salsas The First Social Salsa.  The President Obama hasn’t tried them — yet!!  Besty – little help here!  But, I was on AIM with Len Bilello from USAToday talking about salsa of all things.   And, I shared the story of how I almost missed my launch because my printer came back with a print date that was two-weeks too late while I was playing golf on a Thursday afternoon!  So what did I do?

I posted on Facebook that I needed help on Friday morning and by early afternoon thanks to Tracy Naghshineh I was introduced to Fern Peterson with Imagine Print Solutions http://www.imagineps.com – who rescued me!  My print job of 18,000 labels was delivered Tuesday thanks to Facebook.

How did I learn about UPC codes?  Social media of course!  Keith Privette introduced me to Paula Giovannetti the UPC code goddess at Best Buy. Paula saved me from making a huge mistake.

Cathy Paper of Rock Paper Star http://www.rockpaperstar.com/ turn social media networking via an event she was hosting into an opportunity for me to meet foodies like Donn Kelly who provided great tips and insights.

Joe Paulini introduced me to Robert Farr a fellow salsa maker.

My insurance agent Mark Phillips at Dolliff Insurance http://www.dolliff.com made so many introductions.

I don’t know where to start but Stephanie Meyer – MN Food Blogger – http://www.facebook.com/groups/minnesotafoodbloggers/ was the catalyst.  Her reviews inspired me to go for it.  Check out this Fish Taco recipe – http://www.freshtart.net/Screw–Snow-Fish-Tacos-15173087

Hat tip to Andrea Vollmer of Feed the Dog http://www.feedthedogcreative.com/ for an amazing label design!

My salsa company was launched on Facebook!

Best,

Todd
P.S.  No I’m not quitting my day job!
Todd Tweedy
Managing Director
Audience Machine Inc.
http://www.audiencemachineSo if you have an idea, dream, passion leverage the relationships you have built! You never know where it will lead and who they can potentially introduce you too.  This is a great example how to effectively use on and offline relationships to get ideas from your head out into the wild!  You to can make things happen too. I know I will! Will you?
  • Great Post Keith! I love Todd’s story as it exemplifies how strongly built relationships both online and offline can be leveraged to help people make dreams a reality. I am a big beliefs that social media and the social web is transforming our world by helping creative people male their ideas a reality! Whether it’s salsa, an online app, a toy, or building a unique career path or anything else you can dream- we can all be entrepreneurs in some way. Everyone should have some sort of strategy to build their online relationships – whether they want to be an entrepreneur or simply to build a strong career path- it takes se focus to build strategic relationships and make things happen.

    Again- thanks for sharing,
    Nicole

    Nicole Harrison
    http://socialnicole.com
    @socialnicole

    • Yes this relationship building is so key to getting anything done in life, but so many are careless both on and offline with them.  Sometimes I think people focused on their strategic focus and how people can help them, they forget how easy it is to be helpful to others.  Found the most random help can really ignite a powerful long term relationship!  Thanks Nicole for stopping by with such keen insights…as always!

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