The First Social Salsa: How relationships make dreams come true
The other day I received an email from [ilink url=”http://twitter.com/audiencemachine”]Todd Tweedy[/ilink] of [ilink url=”http://www.audiencemachine.com”]Audience Machine[/ilink] that really warmed my heart (no I was not eating his salsa at the time, more on that further on). Finally a story about how you leverage personal relationships and the social interwebs to make an idea come to life.
Todd has been experimenting with perfecting his salsa reciepes and felt he was onto something that people would love to eat. He brought some to a local [ilink url=”http://www.freshtart.net/”]Minnesota food blogger[/ilink] [ilink url=”https://twitter.com/freshtartsteph”]Stephanie Mayer[/ilink] and she convinced him to go for it. So Todd did and leveraged every relationship on and offline to get his dream off the ground. I will let the email speak for itself about how [ilink url=”http://www.wedge.coop/”]Todd got his dream on his first shelf at the Wedge Co-Op in Minneapolis[/ilink]
You can check out all the latest developments of this story at [ilink url=”https://www.facebook.com/toddssalsa”]Todd’s Salsa over on Facebook[/ilink], because I have a feeling it will be a long one. And speaking of Facebook he was just at their headquarters with his Salsa!
I started making three types of fresh refrigerated salsa that are available exclusively at The Wedge Co-op – www.wedge.coop – in Minneapolis, MN.
My salsa line is called Todd’s Salsa. I use nine types of chiles to make a Fresh Roasted Tomatillo Salsa using two 40 pound cases of fresh tomatillos to make 1 case of my roasted tomatillo salsa, a classic red salsa with Roma tomatoes from a dedicated field that just grows premium Romas, and a Hot Roast Chile Salsa that is about 80% chiles.
Facebook will be my site’s my presence online => http://www.facebook.com/
What makes my salsas The First Social Salsa. The President Obama hasn’t tried them — yet!! Besty – little help here! But, I was on AIM with Len Bilello from USAToday talking about salsa of all things. And, I shared the story of how I almost missed my launch because my printer came back with a print date that was two-weeks too late while I was playing golf on a Thursday afternoon! So what did I do?
I posted on Facebook that I needed help on Friday morning and by early afternoon thanks to Tracy Naghshineh I was introduced to Fern Peterson with Imagine Print Solutions http://www.
How did I learn about UPC codes? Social media of course! Keith Privette introduced me to Paula Giovannetti the UPC code goddess at Best Buy. Paula saved me from making a huge mistake.
Cathy Paper of Rock Paper Star http://www.rockpaperstar.
Joe Paulini introduced me to Robert Farr a fellow salsa maker.
My insurance agent Mark Phillips at Dolliff Insurance http://www.dolliff.
I don’t know where to start but Stephanie Meyer – MN Food Blogger – http://www.facebook.com/
Hat tip to Andrea Vollmer of Feed the Dog http://www.
My salsa company was launched on Facebook!
Audience Machine Inc.
http://www.audiencemachineSo if you have an idea, dream, passion leverage the relationships you have built! You never know where it will lead and who they can potentially introduce you too. This is a great example how to effectively use on and offline relationships to get ideas from your head out into the wild! You to can make things happen too. I know I will! Will you?