One of my 2011 goals was to find a new way to deepen online relationships. Since some of the people I wanted to chat with are not within the cities I lived in, in 2011 I had to overcome location. So I wanted to try a different channel, what I came up with was “The Year of 52 calls”. The premise was to call a different person every week throughout the year. Sounds easy right? Well after making it through the whole year I partially succeed at my goal!
I partially succeeded in number, but I fully succeeded in making some awesome connections even better! I think for 2012 I am going to continue on this path, but with major refinements. Below are the results of the fun I had and people I called.
Called Robyn Flach 1/7/2011: we talked family, business happenings, social media in the social context. Scheduled a lunch appointment.
Called Sarah Kay Hoffman 1/7/2011: left Sarah and voicemail, she left me a tweet about not using the phone well.
Called Nicole Nicolay 1/12/2011: left a voicemail about what I was doing with the year of 52 calls. Gave her my phone number and told her if she wanted to call that would be totally cool, but know running a business and being a mom life is busy!
Called Alissa Ausan 1/12/2011: left a voicemail
Called Shelly Kramer 1/18/2011: Talked with Shelley about the business for 2011. Found out a little more about company. She helps companies with strategic planning and content management. Talked about Yammer and streamlining communication. What I do for Target, what I have planned for 2011.
Called Leigh Caraccioli 1/27/2011:Had a wonderful conversation with Leigh about all things going on with her business, the family, and her book she is writing. I did not know about the book, so this was an awesome surprise. I also learned that her husband works for a company based out of Minneapolis and we started talking about her and her family coming up here to hang out. Leigh and I have known each other online for 2 years and this was the first time she and I talked on the phone. This phone call is why I am doing this activity!
Called Katie Felten 2/04/2011: This was the first time we had ever spoken via the phone. Katie and I had a wonderful conversation about finding what the next steps of career are, exchanging social media stories, and told her about my tracking airport check-ins to find and connect with people.
Called Kris Colvin 02/17/2011: Ring Ring Ring Ring Ring….so wanted to talk with Kristi too!
Called LeeAnn Youngquist 02/17/2011: Let a message for following up a previous lunch that was cancelled. Really looking forward to catching back up with LeeAnn!
Called Ria Sharon 02/18/2011: So I used skype for the first time for the year of 52 calls! Ria and I have known each other online for roughly two years. We had a wonderful conversation about business, how to succeed and creating new business models instead of fixing the ones we have currently. Ok now my head hurts!
Called KT Wall 3/09/2011: Great conversation about life in Atlanta. Working for the Ad Agency in Atlanta and many of her friends getting married this summer!
Called Angel Oakley 3/11/2011: Since Angel and I were both attending #ungeeked in May I wanted to get to know her before going to the conference. We have a great conversation about Chicago and owning her own business.
Called Me Amy Roark 3/20/2011: This is was a reverse rule for the year of 52 calls, but hey I am making the rules! Amy and I got to know each other and discussed some strategies about marketing, cultivation, and formal ask for money for a whole new community of givers. This conversation brought to light an uptapped market in Minneapolis!
Called Sima Dahl 5/19/2011: After meeting Sima at #ungeeked in Chicago, I had to talk more to this very powerful, energetic, get stuff done woman! We had a wonderful conversation about personal brand (and my take about some of it being bullshit, she agreed partially), speaking, and running her own business.
Called Erika Napoletano 6/06/2011: I finally got up the nerve to call Erika! This was a long process for me gaining the courage to talk with her live. I am so glad I did! We talked about live in CO, writing 2 books (that are completely unrelated to each other), and just getting to know each other stuff.
Called Peggy Fitzpatrick 6/29/2011: Peggy and I met and hit it off big time at #ungeeked! During all of the transition stuff to Virginia I wanted to chat with her about some east coast stuff. Plus I wanted to catch up on all the happenings since the conference!
Scott Wild Called Me 9/16/2011: So this was a turn of events, Scott called me after a question I made on twitter. We had a great conversation about relocation and catching up after doing a podcast with him and folks from TodayMade.com
Called Liza Sperling 10/07/2011: Liza and I met while I was out in San Francisco back in May 2011 for the SMOC Conference. I wanted to chat up to see how Liza was doing and hear about the Valley happenings. We talked strategy, job seeking, and tech stuff!
Called Jen Howver on 10/13/2011: Jen and I actually went to High School together and she reached out to me via twitter about a year ago to reconnect. We also had a chance to reconnect IRL at #ungeeked in Chicago. We caught up about all the moving I had done, ungeeked related news, and general family things.
Called Cassandra Girard on 10/17/2011: Cassandra and I met through Tara Hunt when Buyopshere.com launched about a year ago. We have still connected through the year while the evolution and revolution of their business model on the web. Cassandra and I chatted about release of version one of buyosphere community. Very excited I have had the opportunity to participate and add some value to their evolution!
Called Brianna Foulds 10/26/2011: Brianna and I have known each other across the social web for the last couple of years. I reached out as part of this Year of 52 Calls starting back in May of 2011. Because Brianna lives in LA and I at the time lived in Minneapolis made lining up the day to chat difficult. We plugged thru it though throwing messages back and forth until we finally connect. We had a wonderful conversation about relocation, reestablishing networks, and just plain getting to know each other! It was finally great to see hard work pay off!
Called Kasey Skala 12/29/2011: Kasey and I met in Minneapolis a few years back. I had planned on making him a part of the #Yearof52Calls and finally made this happen. It just so happens Kasey and I are now in the same business model of working for a corporation that sells and operates franchises. I needed to get some advice, insight, and knowledge dropped on me about this business. So Kasey and chatted about processes, people, and especially technology. We will be doing this again!
Missy Berggren called 12/29/2011: A reverse #yearof52calls Missy Berggren called me after I posted a funny comment on one of her facebook posts. She got a kick out the topic that a feller would touch with a 10 foot pool! We had a chance to catch up and touchbase since I had moved from Minneapolis in July. See how the connected world leads to more connections through different channels!
- Seems awkward at the beginning when I say who I am and they pause. Typically I ask do you know who I am or no? Keith Privette from Twitter, usually blings the light bulb.
- The conversations do not seem to flow as easy as they do online. Adding voice and natural conversation ques seem a little awkward on the phone. 3. Conversations enhance the on and offline relationship.
- Making the time to make the phone calls. If you don’t setup the schedule and figure out who you are going to call….you don’t do it! Next time around I am setting up a 6month schedule. Then 3 months in setting up the next 6 months!
- Keep track of new people you establish a rapport with! These are great candidates to connect with early to strength the connection!