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2011 The Year of 52 Phone Calls #yearof52calls

30 Dec

One of my 2011 goals was to find a new way to deepen online relationships.  Since some of the people I wanted to chat with are not within the cities I lived in, in 2011 I had to overcome location. So I wanted to try a different channel, what I came up with was “The […]

What Social Media ROI looks like with Warners’ Stellian

19 Apr

This story has a little bit of a twist on using the social channels to buy a washer and dryer.  There are several elements of interacting online that brought me to Warners’ Stellian’s for purchasing our new washing and dryer.  This example of social media ROI is based purely only conversing with and observing Julie […]

What Social Media ROI looks like with Walser Auto Group

15 Apr

Her is part two of what Social Media ROI looks like from a customer.  This story starts about a year and a half ago when I met Andrea Kopfmann via twitter.  I met Andrea via a couple tweets here and there from other people I know via this channel.  Over this past year I’ve had […]

What Social Media ROI looks like with Bona Bros

11 Apr

So many folks struggle with the concept of “How do you actually get ROI from all this stuff on the twitters?”  Well I decided to show and explain how this looks like IRL (In Real Life).  So this story starts about a 2 years ago.  I have met many people, yes people not logos or […]

Join me at #ungeeked Chicago May 12th-14th & #RoastBrogan

2 Apr

Be a part of the discussion with unGeeked thought leaders and authors. #unGeeked Chicago – May 12-14th, 2011 RSVP and SAVE 5% using code: unGeekedChicago   Who should attend unGeeked e’lite Retreats You should attend unGeeked if you are responsible for developing or managing your company, organization or client’s social media, marketing, branding, advertising, on-line […]

Want your Social Business Group to succeed, report to the C-Suite

14 Dec

We have begun the era of businesses turning the corner of complete change in the way they are managed internally to be more affectively run externally for their customers, investors, and communities.  There are many blog posts, articles, and conferences being dedicated to this very topic.  Since it is relatively new on the business management […]

Opt-In checkbox is not 2-way, but it can be!

19 Nov

Currently we have this thing about customers opting in or opting out.   If they opt out most companies pine over how can we get them to opt in and continually push market in a shot gun fashion around them hoping someone will forward it to them…..costly. On the other side you have the people […]

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