So you have seen me talk a lot about how Social Media, Technology, and the Outdoors lately so I wanted to write a post about these Misfits or Fit for connecting us as people. Yes I know you probably read that first sentence and said to yourself “What? Are you kidding me I go to the outdoors to get away from all this wacky stuff!” Sorry to tell you, your data is calling your bluff. Yes I would not be totally “transparent” (for my big word users) if I did not agree with that statement a little….but I am going to start a discussion that hopefully has a long tail for outdoor retailers, outdoorsy people, technology retailers, technology innovators, government agencies, non-profits and businesses that relay on people engaging and communicating with the tools and technologies in the outdoors.
Ok here we go. I have been part of many outdoor activities since moving to Minnesota. I have duck hunted, deer hunted, fished, boated, hiked, canoed, motorcycled, rode bike, skied, ice fished, and my favorite RV camping. After reading that list were you like really? Yes the suit 5 days a week is my Clark Kent side. So living an outdoors lifestyle (and believe me there are people way more hardcore at this than I) as well as being involved in many online social communities I have been watching, listening and participating and discovering some patterns that I want to explore with people, companies, and organizations.
I have thought through some initial ideas to get this conversation and action going on how social media+technology+outdoors are truly socially connecting us on and offline for good. I want to explore the data, social objects that people are putting out there, for deeper and richer connections between the people, their technologies, the outdoors, the brands that support these activities, the brands that support them, and how to create real return on investment (have a couple of real dollars in real dollars out ideas) by companies and consumers in this space. Yes, I know the initial reactions are “Keith you are crazy people go to the outdoors to get away from technology and especially social media” Well unfortunately, your data is telling a different story…..so you may want to have a talk with it!
I have teamed up with the fine folks managing the Social Media Breakfast Minneapolis/St. Paul in particular Rick Mahn to leverage the rich social media savvy, technology curious, and experienced people in this community to bring this to light. I have also been in contact with many local providers of products and services within the outdoor space to participate in a the discussion as well to see where this conversation goes. Currently these fine folks have signed up for the first part of a two part plan to kick off the engagement, discussion, ideas, collaborations, co-creations, and real business that can be done based on this topic. The outdoor industry accounts for $5.075 billion dollars in 2009 that is just the retail side selling products and services. Then when you couple in the resorts, campgrounds, guide businesses, hotels, rental shops, RV Boat ATV Dealerships, restaurants, technology services and social media tool side of that money and there are many many many systemic value points to listen, engage, make happy, service to convert into real dollar values.
The participants to kick off the discussion will be as follows:
- Molly Solberg from Duluth Pack: Molly is the Director of Social Media and Business Development for Duluth Pack. She is actively managing the twitter account as well as Duluth Pack Blog. Molly has also initiated a Social Media Breakfast Duluth community also! She not only works for a 128 year outdoor company, but she lives and breathes the outdoor lifestyle in her personal life too.
- John Costillo with Cabla’s: John is the Communications and PR Manager for Cabela’s stationed out of the Cabela’s in Rogers, MN
- Kim Opitz representing Crestliner as a vendor: Crestliner (twitter acct) celebrates 65 years as an innovator in the aluminum market; delivering a complete line of fishing, fish and ski, pontoon and jon boats to enthusiastic consumers across the United States and Canada. You can find them engaging their communities at Facebook, Flickr, Youtube, andVimeo
- Adam Jochum from Crow River Coffee Company: Adam runs Crow River Coffee Company in Watertown, MN. He has graciously offered up his studio that normally broadcasts Spacevidcast.com live. His studio will allow us to have fully interactive discussion with a live feed of the social platforms as well as a livestreaming of the discussion. This is cool! Adam and Crow River totally fits social media+technology+outdoors, because who doesn’t drink coffee in the outdoors. It is a great themed back drop to the whole first part of this experience.
- Rick Mahn from Social Media Breakfast Minneapolis St. Paul: Rick has an extensive IT background and understanding of infrastructure, Rick brings the knowledge and skill to help build your personal or professional network through years of exploration of social media, learning its strengths and weaknesses. His practical experience in the industry combined with his love of communication and team building have enabled him to bridge the gap between personal and professional networking with great success. Rick is also one of the founding members of the Social Media Breakfast Minneapolis St. Paul. Rick has established a community of well over 2,000+ community members here in Minneapolis St. Paul. We will have to confirm during our livestreaming discussion but I do believe he is the Social Media Title holder for most community members, longest consistently running SMB, and the SMB with the most sessions 29, to date. We will ask him!
So that is the first part of the plan. Now for the meaty, juicy, slap some pepper jack cheese and big piece of bacon on part two of this plan. Rick and I have had several discussions about how we can take this discussion into the outdoors and really see if we can fully make the equation of social media+technology+outdoors come to life. I do believe we have hit on a plan……now before I go any further you will have to wait a little for part two, but I think we will make it worth the wait, right Rick!
So here is the plan a 2 day Social Media Breakfast camping experience at a campground.
- The tentative agenda would look something like this:
- Day 1 Arrive at the Campground, SMB’ers with or without families set up campsites and connect throughout the day. Meet each other. Meet sponsors. Meet each others families. Maybe have some technology based contests. Hopefully we have some vendors, retailers, service provides that would like to participate in their element.
- Day 2 The regularly scheduled SMB would take place from 8am to 10am. This would be at a couple of the campsites sitting around the campfire ring (with or without fire….still deciding) with hopefully the same participants (maybe even some more based on the longtail discussion) from the livecast discussing what has happened since the livecast, what is on the near horizon, and what does the future look like. This would be a fully interactive discussion, hence in the circle around the campfire ring.This camping adventure would take place sometime in May or Jun 2011.
The livecast of this discussion will take place on October 13th, 2010 starting at 7:30pm. Yes we are doing a livecast with video, chat and twitter stream! So start preparing questions or comments that are on your mind? What areas would you like us to touch on? I am really looking forward to this ongoing discussion. Any person and business is welcomed to just jump in where ever. I have even thought about starting a bi-weekly or monthly twitter chat under the #hashtag of #smtochat, but we will take 1st things first. Lets see how the livecast goes! Be on the look out for details and links to the live webcast!
Additionally, I want this to be an ongoing discussion, so if want to continue the discussion after the livecast just use the hashtag #smoutside10. At anytime we think that another livcast should take place with different participants, it is a ok too. If anyone wants to give me a 2011Keystone Springdale 303BHSSR you could do that too (I am totally kidding……our beloved @pulling was totaled out in a hailstorm this year). This is definitely going to be a community effort. Leave some comments, we would love to hear from you!