Keith Privette

This will be somewhat of a shorter post for me. I know the novels are getting to be a bit much! So I was chatting away on twitter the other day and Bruce Kneuer and I bumped into each other and we started talking about the Social Business.  Now we only have a 140 characters [...]

Currently we have this thing about customers opting in or opting out.   If they opt out most companies pine over how can we get them to opt in and continually push market in a shot gun fashion around them hoping someone will forward it to them…..costly. On the other side you have the people [...]

So I bet you are asking yourself  ”what the hell does cross pollinating verticals mean you crazy crazy person you?” I am going to explain how it came about and why it has become part of my idea to strategy to planning to action taking mantra.  Ok it did start out from a little snark [...]