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  1. The First Social Salsa: How relationships make dreams come true

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    Todd's Salsa

     

    The other day I received an email from [ilink url=”http://twitter.com/audiencemachine”]Todd Tweedy[/ilink] of [ilink url=”http://www.audiencemachine.com”]Audience Machine[/ilink] that really warmed my heart (no I was not eating his salsa at the time, more on that further on). Finally a story about how you leverage personal relationships and the social interwebs to make an idea come to life.

    Todd has been experimenting with perfecting his salsa reciepes and felt he was onto something that people would love to eat.  He brought some to a local [ilink url=”http://www.freshtart.net/”]Minnesota food blogger[/ilink] [ilink url=”https://twitter.com/freshtartsteph”]Stephanie Mayer[/ilink] and she convinced him to go for it.  So Todd did and leveraged every relationship on and offline to get his dream off the ground.  I will let the email speak for itself about how [ilink url=”http://www.wedge.coop/”]Todd got his dream on his first shelf at the Wedge Co-Op in Minneapolis[/ilink]

    You can check out all the latest developments of this story at [ilink url=”https://www.facebook.com/toddssalsa”]Todd’s Salsa over on Facebook[/ilink], because I have a feeling it will be a long one. And speaking of Facebook he was just at their headquarters with his Salsa!

    Happy Thursday!  

    I hope you’re doing well.  I have some news to share…  I’m a Salsa Maker!

    I started making three types of fresh refrigerated salsa that are available exclusively at The Wedge Co-op – www.wedge.coop – in Minneapolis, MN.

    My salsa line is called Todd’s Salsa.  I use nine types of chiles to make a Fresh Roasted Tomatillo Salsa using two 40 pound cases of fresh tomatillos to make 1 case of my roasted tomatillo salsa, a classic red salsa with Roma tomatoes from a dedicated field that just grows premium Romas, and a Hot Roast Chile Salsa that is about 80% chiles.

    Facebook will be my site’s my presence online => http://www.facebook.com/toddssalsa  I hope you’ll give my page some LIKE love and post a message on my wall.

    What makes my salsas The First Social Salsa.  The President Obama hasn’t tried them — yet!!  Besty – little help here!  But, I was on AIM with Len Bilello from USAToday talking about salsa of all things.   And, I shared the story of how I almost missed my launch because my printer came back with a print date that was two-weeks too late while I was playing golf on a Thursday afternoon!  So what did I do?

    I posted on Facebook that I needed help on Friday morning and by early afternoon thanks to Tracy Naghshineh I was introduced to Fern Peterson with Imagine Print Solutions http://www.imagineps.com – who rescued me!  My print job of 18,000 labels was delivered Tuesday thanks to Facebook.

    How did I learn about UPC codes?  Social media of course!  Keith Privette introduced me to Paula Giovannetti the UPC code goddess at Best Buy. Paula saved me from making a huge mistake.

    Cathy Paper of Rock Paper Star http://www.rockpaperstar.com/ turn social media networking via an event she was hosting into an opportunity for me to meet foodies like Donn Kelly who provided great tips and insights.

    Joe Paulini introduced me to Robert Farr a fellow salsa maker.

    My insurance agent Mark Phillips at Dolliff Insurance http://www.dolliff.com made so many introductions.

    I don’t know where to start but Stephanie Meyer – MN Food Blogger – http://www.facebook.com/groups/minnesotafoodbloggers/ was the catalyst.  Her reviews inspired me to go for it.  Check out this Fish Taco recipe – http://www.freshtart.net/Screw–Snow-Fish-Tacos-15173087

    Hat tip to Andrea Vollmer of Feed the Dog http://www.feedthedogcreative.com/ for an amazing label design!

    My salsa company was launched on Facebook!

    Best,

    Todd
    P.S.  No I’m not quitting my day job!
    Todd Tweedy
    Managing Director
    Audience Machine Inc.
    http://www.audiencemachineSo if you have an idea, dream, passion leverage the relationships you have built! You never know where it will lead and who they can potentially introduce you too.  This is a great example how to effectively use on and offline relationships to get ideas from your head out into the wild!  You to can make things happen too. I know I will! Will you?
  2. I think the dingo ate my Network…

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    This post was inspired by a person I have never met in real life, but have struck up conversations across the social web about relocationing and networking. [ilink url=”http://www.linkedin.com/pub/maryanne-shew/7/950/202″]Maryanne Shew[/ilink] and I have both moved to new cities at the same time.  Maryanne has moved to Salt Lake City and I have Virginia Beach, VA. We have been having conversations about our experiences over on facebook, so I decided to share some experiences and tips about how to establish a new network of people, organizations, and companies. Some of things that may work for me as a guy, may not work for woman and vice a versa.  More about this later in the post.

    Here is the conversation that inspired me to make this post:

       

    Keith Privette

    How to start over in a new city where you barely know anyone.  Let me tell you it is not easy. I lived in Minneapolis for 15 years. That is a long time to be in one place, right? Well it is for me since graduating college. So we picked up everything and moved to Virginia Beach, VA in July 2011. The reason my wife got a huge career opportunity here and we decided to take the risk and dig up the roots and plant them here in Virginia. From what I am told this is rather unique. I do believe in the next five to ten years this will become common place, so you fellas support your woman when they have this chance.

    Here are some tips at going about rebuilding a new network, while maintaining the one you have have already built. This is very important. Just because you are in a new city with new people does not mean you neglect the relationships you have built and cherished.

    1. Use your connecting skills on twitter

    Being that I have fully engaged on twitter since April, 2008 it has become second nature to find people on twitter for me.  I find twitter being the lowest barrier for connecting.  All you have to do is hit the follow button and bam you are partially connected already.  Now with the follow button has to come some organization of this noise or you will not effectively use it for reestablishing your network. Once the decision had been made that we were relocating I setup a Twitter List called Virginia Beach to start adding profiles to it as I found people that lived in this part of the country.

    This list contains people, companies, and news outlets for the region.  By following people and adding them to the list right away I was able to setup a column on my Seemic web and a short cut on my EVO to follow the conversations happening in this list. That is only 50% of the equation of this networking activity.  Then you have to start having conversations with people to truly make the connections. If you find interesting things people or companies are saying ReTweet them. If you find something to respond to, respond to it.  Start promoting things in the area events, conferences, and jobs.

    This helps to show commitment to helping out the area not just broadcasting.  Now the conversations may not happen right away, that is ok.  These new people have to get to know.  Have patiences the conversations will happen!

    2. Use searches on Meetup.com

    I have to admit I really forgot how much organizations and people use meetup.com!  I used to use this tool a lot a couple years ago, but like many tools if the communities you are involved are not using them, you tend to place them on the back burner.  Well when starting in a new city Meetup is a vital resource to finding out, engaging and getting involved in a new city or region.  There are a many many many organizations that use meetup to schedule events and organize communities.

    The first thing I did was update my profile to begin my searching and getting new information email to me based on my new city. After updating my profile I bagan searching for organizations that fit my professional and personal interests.  This can be many different things to many different people, so right size it to your needs.  I have been looking for recruiting organizations, social media organizations, project management organizations, and non-profits to get involved with here in Virginia Beach or Norfolk.

    I have already joined one meetup group and looking to join others real soon. The biggest step you will need to take is registering for events and showing up.  This will changer everything for you.  You can not play on the sidelines of this platform.  This tool is used to truly live the long-tail of the on and offline relationship.  Trust me you will be nervous, unsure about going and scared.  It is ok, everyone is, I know I am sometimes.

    3. Find events on Eventbrite.com

    Much like meetup.com Eventbrite.com is an events planning and community organization platform.   Once again update your profile so people know you live in the area.  Then start doing searches for events you want to attend.  Many of these events will be paid events, so break open the wallet.

    There will be return on the small investments you make.  Now what I have seen you will find all kinds of events to attend on eventbrite! So invest time is searching one time events and reoccurring events. This platform will get you involved very quickly.  Additionally if you don’t find what you are looking for create your own event!

    Yes you being new to a city can start your own events. I saw this a lot in Minneapolis and many of them have built quite a community of participation. So if you think your new city may be missing an organization or a monthly type of event CREATE IT!  This will for sure be a benefit to the community as well to yourself getting plugged in and engaged.

    4. Find new folks by their bio’s on twitter using Followerwonk.com

    This platform has proven to be my biggest asset in finding people in my new city! I was introduced to this tool by my very good friend Kary Delaria about a year and half ago! This platform let you find people based on their twitter bio’s.  Once again when I learned we were moving I started researching people’s twitter bio’s in the cities that I was going to be living in and by.

    Now I am not suggesting start following everyone that shows up in your search. Start with a plan and some criteria you would like to find people.  First search find people with the same city as you. You may already be following people in that city based on previous interaction. The platform shows the following relationship.

    Here is an example of how the tool shows the relationship: Followerwonk after searching Virginia Beach:

    5. Use Tweet.Grader.com to find top Tweeters in your new area!

    Hubspot has made a great free tool to find people and or companies in your new area.  You can read bio’s and view how the internet views people and companies in your new area.  To take the next step is follow these people and utilize suggestions #1. This will keep all these new people organized and actionable.  You will be able to reach out quicker if you add to list or you are just adding them to your following and hoping you see in your feed.  Here is an example of the search I used:

     

    These tools along with your online profiles should help you get started rebuilding your professional and personal connections in your area. Then it is up to you to start meeting people offline. None of these tools can help with that.  The platforms can help you organize, find, and lower the barriers for communication, but they will be all for naught if you don’t take it offline and let people get to know you IRL (In Real Life). This brings me to the the interesting point Maryanne brought up.

    I started making the above suggestions to make connections, then I mentioned to start asking people to meet for coffee or lunch. Which she promptly told me this is much different for woman than it is for men. Which I had to pause and think about this comment. My perspective was and has always remained “It is just coffee or lunch!”  For me making this suggestion did not matter to me whether you were a woman or a man.

    With Maryanne’s explanation that a single woman in a new city the opposite gender may get the wrong idea, which makes the next step of IRL in a one on one situation not as quick. A few group events may be the direction before this step is taken in most cases for woman. Which has now enlightened me to understand when making the request out of the blue to woman.

    Woman go through a different thought process about this request than I do. So thank you Maryanne for that suggestion. Don’t let this stop the connecting, I am suggesting just be aware of the situation, gender, and perspective when making the ask. Now go forth and rebuild that network!

    If there are other platforms or people I should be connecting with please leave a comment below! Oh and Maryanne and I have also discussed doing a co-written post about what does our networks and experiences look like 4 or 6 months later. Also I have asked Maryanne to make a guest post on my site (can not wait for her to do this, giddy actually!!!)

  3. What and How I use my Social River

    2 Comments
    So are you managing several places across the interwebs? Have you have ever stopped to think how and why you use each paltform? Nope me either!  Well I should say I always understood my reasoning for joining, mainly curiosity.  In the back of my mind I have always understood what I want to post for each platform, but never stopped to write it all down, until now.  So in preparing for a presentation I have been asked to do for Minnesota American Marketing Association @mnama (thanks Aimee Cheek!) I figured get this out of my head and onto virtual paper…….


    So below will explain the many social platforms I manage my strategy, content, connecting, and execution of my social strategy for professional and personal growth. Being across so many different communities and technologies it keeps fueling my curiosity, connecting, and improving passions!  Below is not all the places I have a profile, but the main ones I use on a hourly, daily, weekly, monthly basis, yes each platform has it own engagement cycle.

    You usually can tell which one I am using on that hourly cycle!  Couple  main points I suggest for managing, engaging and networking is to always remember each social platform will have it’s own ways of communicating and engaging, always pick a home-base to send all new profiles to, for me this is my blog at http://keithprivette.com, and always be yourself.  Being yourself will be the most important and relevant strategy to deploy when managing your social platforms and properties.


    Blogs:

    This is my personal blog to expand ideas, “poke the tiger”, cross-pollinate verticals, make the connections between my skill set of being a senior business analyst and the social industry.  I have been using social technologies since 2004 and through that journey I have discovered some gaps that the technologies, processes, and people delivering within this industry.  Majority of the industry is delivered by technology companies or marketing, advertising, or digital agencies.
    With these two distinct industries delivering for consumers and other businesses gaps in regards to analysis, design, and information management have occurred because I feel there are not enough true Business Analysts within these industries.  My blog will continue to show where connections can be made to benefit project delivery, problem solving process & technology, and rapid technology innovation.

    The pulling tin blog is a journaling strategy for our family travels with our RV.  This site will have reviews of campgrounds, pictures of our trips, and general information about living the RV lifestyle.  With living a RV lifestyle comes with many many opportunities to speak about all things to do with the outdoors.  The Privette family loves being outdoors so many other things may show up about this.

    This is a rapid one off ideas that do not fit the strategy or planning of the above two blogs.  Pictures, Emails to Social, Mini-Blog posts with pictures.  This is where I place all those one off ideas that pop into discussions or connections that fit the one off. This account publishes pictures to facebook, twitter, digg, picasa, flicker, delicious, tumblr.

    keith privette social platform model

    Keith Privette Social Hub Model


    Social Platforms:

    Personal\Professional\Non-Profit: This platform is the lowest barrier social platform management.  This platform allows you to follow just about anyone that has an account.  This account allows me to discover people, connect people, connect businesses, connect ideas, have fun, express my personality, post pictures, post links to information, promote others blog posts, promote others charity initiatives, promote people period, communicate with brands, promote business initiatives, twitter chats (see twitter chats below), and cross post to facebook and linkedin.  Only business stuff goes over to linkedin and only information that makes sense to the facebook community goes over.


    Twitter Chats: Twitter chats are groups, organizations, or people that do weekly chats via a #hashtag.  Normally there are a couple of moderators.  Weekly topics, presenters, or questions.  These are great ways to meet new people, organizations, discussions, ideas, education\learnings and perspectives.  When I discover new #hashtag discussions I place a reoccurring appointment on my calendar with notification.   I also set up a column in my tweetdeck to keep track of the conversations in between weeks.  I also look for these conversations outside of my vertical or industry.  Helps expand your networking and perspectives.  Here are a list of the current twitter chats I track & get involved with: See #chats tab for more details
    • #blogchat – Sunday 8pm – 9pm CDT
    • #hcsm – Sunday 8pm – 9pm CDT
    • #stylechat – Sunday 9pm – 10pm CDT
    • #journchat – Monday 7pm – 10pm CDT
    • #mmchat – Monday 7pm – 8pm CDT
    • #jobhuntchat – Monday 9pm – 10pm CDT
    • #pr20chat – Tuesday 7pm – 8pm CDT
    • #techchat – Tuesday 7pm – 8pm CDT
    • #custserv – Tuesday 8pm – 9pm CDT
    • #nptalk – Wednesday 2pm – 3pm CDT
    • #imcchat – Wednesday 7pm – 8pm CDT
    • #fairchat – Wednesday 8pm – 9pm CDT
    • #b2bchat – Thursday 7pm – 8pm CDT
    • #hrhappyhour – Thursday 7pm – 8pm CDT
    • #u30pro – Thursday 8pm – 9pm CDT
    • #sdlcchat – TBD (run by me maybe)
    • #smtochat – TBD (run by me maybe)


    Personal\Professional\Non-Profit: The second lowest barrier for connecting in my social platform management.  This platform has many cross over people and businesses from all my platforms.  I usually try establish a connection before sending out requests to be friends.  I manage the people that want to friend me also.  Post pictures, join fan pages, cross post with some twitter information, hooked my foursquare, posterous, gowalla accounts to faceboook.  I also help manage the strategy and execution of the Free Arts Minnesota fan page.

     

    Professional\Non-Profit: This platform has a little more rules about who I connect with and the information I share on this platform.  I connect with people based on more of a  professional relationship.  I started on LinkedIn 2005.  In fact this was my first social platform, well I guess second I did have a geocities page, shhhh don’t tell anyone……I consider this pristine and have very deliberate about information shared and connected with.  Join groups, ask questions, have discussions in groups, look for connections, look for jobs, reconnect with people when their profile updates indicate a new job, recommendations


    This is a comment tracking system for curating all the comments you leave on people’s blogs.  Now not all blogs have this application installed on their blog.  If they do I highly encourage using this.  It makes tracking your engagement on other people’s blogs trackable by you and them.  This application will also post your comments to twitter and facebook.  This displays your engagement publicly to strengthen your relationships with other people that blog and share their ideas.  Promoting others builds your social currency and networking.

    Professional\Personal: This is my video platform.  I try and do anything to do with video through my YouTube channel.  I favorite videos, mobile uploads, subscriptions. I have my favorite video action connected to facebook and twitter.  I have choosen not hook all the other actions you can do through your channel to these other platforms. I typically like to manually send out my personal video information with a little more control.
    Personal\Non-Profit:This is a location based platform.  This is to notify your connections where you are and what you have done at a certain location.  I have foursquare hooked into my facebook and twitter feeds.  This is the cross posting that sometimes people do not like, but it is an evolving social property producing platform and the rules are more unwritten and ever changing.  You acquire badges, discounts, tips, and maps & information of locations. For local businesses, this can be very affective to engage current, new and potential customers! Have fun!
    Personal\Non-Profit:This is a location based platform.  This is to notify your connections where you are and what you have done at a certain location.  I have gowalla hooked into my facebook and twitter feeds.  This is the cross posting that sometimes people do not like, but it is an evolving social property producing platform and the rules are more unwritten and ever changing.  You acquire pins, discounts, passport, and trip information.  The trip information is the most interesting of them all this platform, especially for businesses! Have fun!


    Professional\Personal: The is the application and account I have hooked up on my Sprint EVO.  It uploads to twitter, facebook, and youtube based on using the camcorder on my EVO.
    Professional\Personal: Using the New Digg to manage all my social bookmarks.
    Professional\Personal: I use StumbleUpon to promote my personal blog. I also bookmark articles to this if this is the only option for social bookmarking.  If Digg is available I will use that.
    Professional\Personal:I use Picasa for managing all my photos via the web and desktop.  It is my picture repository on and offline.  I do have a flickr account for connecting with others and publish some of my photos via my Picasa account.  My Picasa account houses all the pictures I send out via my Posterous (crosspollinatingverticals.com) account.
    Professional\Personal: This calendar platform allows me to display availability to allow people to connect and set appointments.  This also allows you to engage a group of people to find availability across several dates and times.  Been using this platform a lot for scheduling Social Media+Technology+Outdoors series.  This has proved to be a huge time saver and reply to all email strings in regards to availability to meet.
    • Google Calendar:
    Professional\Personal: The calendar I use on my phone to manage all my appointments professional and personal.  I manage one calendar for both.  The source of my appointments is my work calendar, then outward from there.  This helps me avoid the dreaded double booking!
    Professional\Personal: This is a community I am highly committed to in Minneapolis.  This is a monthly professional organization that brings together people within the social media communities. There are many opportunities to connect, share, learn, and find people, process and technologies.  There will be a topic I have been working with this community to produce a series on how Social Media+Technology+Outdoors are really increasing the way we connect as people and communities in the outdoors.
    Personal:I make up t-shirts based on ideas and concepts.  This is just a fun little thing I do. I post them for sale, but have never had anyone purchase one yet, maybe someday……
    Professional: This is my online resume.  This gives me the ability to allow people or companies to discover my work experience.  This platform provides companies the ability to download and view my resume on the internet.  It also allows me the ability to be notified who is reviewing this information based on email notifications and analytics this platform provides.
    Professional\Personal: I have this account set up for faster sign up for events.  This platform I use for promoting the events I am going to locally or nationally.  Having this account set up makes for signing up fast and easy.  Many of the organizations you are associated with is using this ticketing platform for their events.  Other similar platforms are Meetup.com and TicketLeap.com. If you need to set up events and sell tickets I would highly encourage using these platforms.  You get the people involved to promote your events by signing up through the integrated social platforms to these websites.
    Professional\Personal: This platform is rather new, but it easily distributes and notifies your connections of upcoming events or activities you will be doing.  Once people see you are going they can count themselves in also.  Helps events to get promoted even if it is not the event organizer.

     

    Analytics:

    • Google Reader:
    My Google Reader is used for managing all my RSS feeds and Google Alerts.  I use this as my repository of all the blogs I follow.  I try to keep up with all the information that is put through this channel, but this one is tough!  One strategy I have been implementing is monthly if I do not get through reading all the stuff I want, I mark all the blogs as read and start over.  The highlighted account names helps to notify that there are new posts.  Secondly, I have a one stop shop to read and scan all my Google Alerts I have set up.  I have Alerts set up for my name and all it’s forms. This helps me manage my social properties.  It is my manual identity checker!  The only person that is going to manage your social properties are you!  I highly encourage everyone jumping into social platform and property management to get these set up right away.
    • Google Analytics:
    Track and monitor the traffic coming into and out of my social platforms.  This information helps me manage, course correct, and make connections to others on the internet to build relationships.  Here is an example of what I do when I see information that helps build relationships: “Hey @jeffnols just wanted to say thank you tcthursdayhappyhours.com is #2 site driving traffic to keithprivette.com in last 45 days!” If you like data you will love using this tool to help manage your social platforms, if you don’t this will help you like it!  You can really understand action reaction.  Data typically does not lie!
    • Google Alerts:
    I have google alerts set up researching companies, people and topics.  This helps me discover new people, new perspectives and discussion topics.  I highly encourage people to get these setup for engaging and monitoring their social platforms and properties.
    • Gmail Accounts:
    I have several emails accounts that I manage all my above accounts with.  I typically set up my notifications through each of these accounts to get notified of changes, connections, newsletters, and head off potential attacks and hacking.

     

    Klout is free or paid tool for personal or business use that you can use to evaluate your social properties you have put on twitter.  Klout tracks the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.  Yes this is a twitter tool only.  This will help you to review how others see what type of information you are putting out into the social feed of twitter.  I typically review this information once a month to see what my monthly activities say about me and my engagement.

     

    Grader.com is a suite of tools that helps you measure and analyze your marketing efforts.  This tool is owned and operated by Hubspot.com another great company and group of individuals helping to review, analyze, track, and educate businesses and people about the social landscapes.  I use twittergrader to not only track my progress but progress of others across the social landscapes.  You can discover local and national people using these tools as well.

     

    Technology:

     

    • [ilink url=”http://seesmic.com”]Seesmic[/ilink] :
    Web based multiple account management.  This technology platform provides access to all your accounts on any computer across the internet.  This also allows companies or organizations have multiple people manage a single account.  This platform lets users manage: accounts, pictures, url shortner, social bookmarking, and all comes with analytics.  The added benefit is Hootsuite is their mobile application for smartphones.  This is the application I use to maintain, engage and communicate within the twitter community.  One limitation is only allowing 10 columns per account.  Personally I use more columns to manage hashtag conversations.
    • Sprint HTC EVO:
    My smartphone – LOVE IT! Having the right apps, access to accounts, and gps activated makes for on the move mobile computing and connecting it increases your chances to connecting and networking.
    • MacBook Pro 13.3:
    My Laptop – LOVE IT! Yes I was a (Sony Vaio) PC, but I dumped a whole, yes a whole cup of coffee into my laptop.  For Christmas 2010 my lovely wife went out and bought me a MacBook Pro…whoa!
    Thanks @carloseberhardt you gave me the title to this blog today!  Carlos’ tweet
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