Everyone knows why phone payment apps don’t work right as well as they should by now, right? Believe me it is not the lack of trying by the phone hardware, software, and operating system producers. The majority of POS (point of sale) technologies are still stuck in 1978…to upgrade = $$$ for not much return, well unless your business knows what they are doing.
Think about how many POS systems you interact with on a daily, weekly, monthly basis…now you understand the undertaking to improve this vast interconnected systems. That over the years have been duct tapped and band aided together with toothpicks and dental floss. My geek friends in IT that implement technologies love that saying. The big mountain the phone and app makers have to climb, is there is a ton of $$$$ in the POS hardware-software industry. How fast would you entrench yourself in the status quo if your company is on the verge of losing millions and possibly billions of dollars and huge percentages of market-share. Big reason the new phone and app makers can move faster than them.
Here test this out download the Apple/Android/Square payment apps using NFC and try and use every time you pay for something in a month bet the % will barely reach 1% of all your POS transactions…not stellar. The other thing to keep in mind is these POS technologies are tied to many back-end systems the customer never sees. Such systems like Inventory Management, Shipping and Receiving, Purchase Ordering, and Accounting, and several other systems to run your business. With the POS being the main source of information of what was purchased as well as returned. Image if the Millennium Falcon was run on a Sup’d up Cummins Diesel engine (I know it is a big powerful engine, but I am not a car guy..ask Joel Feder) and you wanted to upgrade to a warp core engine like what is in the USS Enterprise (you see what I did there). The amount work and testing and building and testing and building and testing. Guess what the POS customers are not asking for this, the customers of the POS customers are asking for it (that’s us!). Guess what we “phone pay” users do not purchase to justify the investment on either side of this equation.
I am glad these phone technologies are pushing the limits, but we are about 5 years away from full integration. So don’t get mad at the Google or Apple they are making the POS technologies to bust out of their status quo. This is hard work! So thank them and try and help both sides as a customer. Provide feedback where you can to improve the overall process, this will go a long way to improve the whole interconnected web of technologies graduating from 1978.
So yes this can be frustrating and sometimes down right madding. I do think there is hope and I do feel with all the credit card breeches utilizing #Ph2Ps (Phone 2 POS) payment processing could pave the way for less hacking our information. The processing of the transaction can be much more encrypted (making things unreadable by the black hats). So as a consumer and user of all these newer ways of paying for things we have to be accountable and responsible to help if we want to improve it. Lastly just try and see what happens, that is biggest leap forward the whole process can take!