Tag: klout

When Influence Happens

So I was reviewing my google analytics, yup bad boy livin on the edge! I was in there last week asking the ever present question “How are my blog posts doing across the intertubes?”  One thing was glaringly obvious having someone ReTweet your blog post that has MAJOR influence on and offline will attract people to your site.  Now I am not saying you blog to have people with high online influence ReTweet or Share your posts across the internet.  What I am saying is if you are blogging you need to be plugged into the social dynamics of what happens online when this does happen!

So here is an example. I wrote a post about hiring a Business Analyst on the marketing team was blasphemy and it caught the attention of someone that is highly influential online and someone I highly respect. This post was done on July 2010 and based on the actions taken by this person remains high on my pageviews list.  The reason I use this as an example, is because it is the only post that has been sent through the intertubes by someone with some major online influence:

Blog Post Influence


Just to prove that this person has influence I screen grabbed this person’s Klout score:

Klout Score of Person RT's the above Blog Post

The reason I wanted to make this post is to give people something to think about when putting their content, ideas, discussions and they choose to ignore, not be aware of or bad mouth the current set of measurement tools. Are these measurement tools the end all be all, No.  Are they the most accurate, No.  But you have to pay attention when actual results happen!

Was I happy that this post got picked up and RT’d, Shoosh Yeah! I would be lying if I said No, sorry I like the oxytocin, we all do (no not that one this one)!  Has it resulted in the goal I had set out with when I started blogging (I still don’t consider myself a “blogger”) at this point no, but this has potentially helped, time will tell.  So I suggest take a few minutes and review your google analytics and see what action correlated to your highest pageviews.  A second suggestion is to use annotations to when you make blog posts, this makes for easier review later. You can also use it to leave some notes about actions that were taken that increased traffic tweets, RT’s, @replies, comments, status updates, etc.

Peer Index of RT'er

Are  you running a corporate blog within your online strategy?  Turn the business folks loose into google analytics, seriously!!!!! They will be a huge asset in the analysis of online activity captured in your google analytics. Give the business folks the opportunity to play around with the results from the actions they are taking (hopefully you have the business folks helping you blog, not just your community manager or social media manager) and this will further show some non-financial activities lead to true financial activities like sales, customer retention, reduced attrition rates, customer development, cost reductions in spend, etc.

On a side note this blog post was picked up organically.  I wrote it, tweeted it and it was read and RT’d by this person with no DM, email, or @reply to help out.  To me this proves you put out good content, people will share without being asked or paid to do so.




Real Rahm vs Fake Rahm and Influence

We live in some interesting social dynamic times today!  People can become other people online, in less than 3 minutes (about how long it takes to setup a twitter account).  Case in point, the “little” scenario playing out in Chicago with Rahm Emanuel’s campaign to be the next mayor of that city.

Now here is where it gets interesting check out their Klout Profiles:

@MayorEmanuel




@RahmEmanuel





























 

Now at first glance and if you did not know any better you could start following and interacting with the fake Rahm Emanuel (do you know which is which?).  If you assumed the Real Rahm would have a better influence quotient, you would have been WRONG!   So there is a Real Rahm Emanuel account on twitter @rahmemanuel, there is also a fake Rahm Emanuel account on twitter@mayoremanuel.

So if you started following the first account, you may be disappointed,  if trying to follow the real Rahm to discuss issues in the city of Chicago. You may not be disappointed if you found out you were following the fake account, because the influence thing did not matter to you that much. On a side note and personal opinion the person running the fake account is hilarious (I am sure Rahm’s campaign staff does not think so)!

After thinking about this a little further, Klout may have themselves an interesting case study.  The case study would center around online vs offline influence and the combining of the two sets of data. The reason I include offline because this is a data points Klout is figuring out to include in their algorithm, which I am fascinated and tuning in to see how they are going to get this information (have a couple ideas myself, but really curious how they are going to measure this information). Clearly if offline influence was a factor in the quotient and most likely carried a higher weight there would be a clear line of site between these two accounts.

So on face value the Fake Rahm Emanuel appears to have more influence, based on the current evaluation, but here is where it gets interesting! The Fake account has no offline influence (well it could, but we do not know who this person is yet!), but the Real Rahm Emanuel has tons of offline influence and if this was factored into the equation would that boost the score and by how much.  So this example shows how influence is way deeper than the score or reach you see in the pictures above.

Just something to think about when using data points to help produce a execution strategies and operational plans for your business.  Klout can be very helpful in these categories, but your business should not use this as an exclusive path, which I am sure I am preaching to the choir on that. What do you think is this interesting?  It will be really interesting if @mayoremanuel takes @rahmemanuel up on his $5,000 offer!

Comments Off on Real Rahm vs Fake Rahm and Influence more...

  • Call Me for Help!

  • .CO Yourself!

  • MailChimp Signup

    Subscribe to our mailing list

    * indicates required
    Email Format
  • Tweet Me!

  • + Me!

  • .CO Yourself!

  • Social

  • Post Archives

  • All Rights Reserved Copyright 2011 for KeithPrivette.com
    iDream theme by Templates Next | Powered by WordPress
    %d bloggers like this: