Since I am heading off to #StartNorfolk in a couple hours wanted to share some info with the folks that will be there this weekend to consider picking up this lethal combination of business books as they kick off their business dreams!
I have read 3 and half of these books (Meghan and Nancy still working on yours!) and I have come to the conclusion! If you are a business owner, getting a business off the ground, reinventing your business, and or innovating your business these 4 books have to be read together!
Suggestions while reading these books:
Take notes with a pen and paper (old school I know)
Highlight and dogear the crap out of these books. You will come back to those, TRUST ME@
Start constructing the what, how and why plans, strategies, tactics and metrics for your business or career development while reading.
Find the patterns of how to’s and why’s between the four books – WRITE THEM DOWN! They are there!
Encourage many at your company to read these 4 books together.
Talk with the authors online. They are all available & very conversational!
Pick these books up today if you have not already. I have made it easy and provided a link to the books on amazon and also the authors online information. Have fun!
As Pictured above top to bottom:
1. Rework written by Jason Fried @jasonfried Founder of 37signals
“Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.”
2. Social Media ROI by Olivier Blanchard @thebrandbuilder of
TheBrandBuilder.com or additional information at SMROI.net
“Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
You’ll learn how to:
- Align social communications with broader business goals and functions
- Plan for effective performance measurement
- Establish clarity of vision, purpose, and execution
- Implement guidelines and operations for effectively managing social media
- Get started by “listening before talking”
- Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
- Use social media to deliver real-time, optimized customer support
- Leverage mobility and the “on-the-fly” social media culture
- Measure FRY (Frequency, Reach, and Yield)”
3. Interactive Project Management Pixels, People, and Process by Nancy Lyons @nylons and Meghan Wilker @irishgirl of Clockwork Active Media
“As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.”
“Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you’ll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.
- Brand Personality: What’s yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.
- Community: It’s the number one thing that unpopular brands have figured out—learn how to build yours.
- Brand Advocacy: It knows no scale and your fans don’t care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.”
I have had the pleasure of meeting and getting to know Olivier, Nancy, and Meghan over the years. I know one of these days Erika and I will meet IP (In Person, looking forward to that!!!). Jason and I have only occasionally tweeted back and forth. So there are my disclosures. In no way was I paid or asked to write this post. I just sharing great people with other great people I know!