Being that the Business Analysis discipline and role is becoming more standardized and consistent with the IIBA (International Institute of Business Analysis), BABOK (Business Analysis Body of Knowledge®) and a Certification called the CBAP (Certified Business Analysis Professional™). What do senior executives and leadership feel about this discipline and role? There is no right or wrong answers just starting a dialogue to find out the views and opinions that are out there within the Social Platforms community.
Would also like to know how Business Analysts can play a vital role in the era of companies moving towards Social Business Architecture, Enterprise 2.0, Social Media, and Social Technology Platforms.
I obviously have my biased opinions and views on the subject, but would really like to know other views. Especially from the people that make strategic decisions about an organization. They ultimately sign off on spending money on this discipline. I would love to get a cross section of senior leaders from the C-Suite to the Rank and File (which is where I am at on the ladder) to weigh in on this often overlooked or generalized role in most companies (believe me I have worked at many).
The one main stereotype I am trying to break most of all is “Well anyone can be a BA, so just give them the title” Additionally, I am always interested in new ideas.