This will be somewhat of a shorter post for me. I know the novels are getting to be a bit much! So I was chatting away on twitter the other day and Bruce Kneuer and I bumped into each other and we started talking about the Social Business.  Now we only have a 140 characters so this is how the conversation went:

@BKneuer Question

@BKneuer Question















So after thinking about the context that was swirling around in my head I responded with this 140 characters:


@keithprivette response to @BKneuer

@keithprivette response to @BKneuer


So then Bruce kindly puts this request into me:


The 140 That Sparked a Diagram
The 140 That Sparked a Diagram


So I decided to visualize Bruce’s question into a model so I can understand what is swirling around in my head.  This is a visualization to represent how much over lap we have with people, technology, and processes to interact internally and externally at the same time.  Our customers have a much much much better idea of what our companies are, how they are ran, and who is running them.

People are curating information across the internet and basing decisions of where they place their focus, money and their time and they are not getting this information from your website or press releases…..Well enough about that! That could be another post, but no more novels in 2011, I promised Nicole Harrison.

Here is the model that represents the ideas and what action could be taken based on interconnecting within the Social Business constructs.


Social Business Ideas Swirling in My Head
Social Business Ideas Swirling in My Head


So Bruce thank you for prompting with your very though provoking question.  This is what I have so far.  It is basically a model to get the people, technology, and processes working together to solve and innovate. There is a ton of details that need to be filled in and I know that.  Just thought it would be  fun and educating to share and fulfill a request for information at the same time. Open to any and all comments.

Please leave a comment below about what is missing, what you like, what you don’t like, where there is flaws, why is technology as big as the business, your cracked and stop doing this, anything!